Omniture Summit 2010
Sunday, March 14th, 2010I attend the Omniture Summit this year. My overall experience was must better, largely due to the fact that I was in a much better hotel. This year the conference was held at the Grand America hotel, which was a much better experience that the conference center.
Below is a summary of the key takeaways:
- Adobe now owns Omniture. Everywhere you looked in Salt Lake City and at the hotel, you saw the Adobe logo. It is very clear that Omniture was purchased to create an integrated solution of content and analytics, what they affectionately refer to as art and science merged together.
- Seth Godin is a great speaker. I was very impressed by him. His keynote speech was about finding the inner artist and genius within to help find new ways to solve problems. One point of interest was his discussion about lizard brains. Lizard brains are the part of the brain that is instinctual and may cause us to revert to what is comfortable for us. We must be aware of the lizard brain.
- Flash content is now available to be used in a Test & Target environment.
- The integration between comScore and Omniture is interesting. It will allow a more accurate representation of basic website traffic such as unique visitors, page views and time spent on site in comScore media metrix but based on Omniture data.
- Experian data is now available together via a Genesis integration. Omniture client will be able to select specific segments and import offline data into Omniture.
- Facebook ads are now available to be optimized in SearchCenter. As a result, Omniture will be able to import Facebook segment data and optimize against it.
- Display was a key focus at the conference. Omniture will now be able to target visitors on a site and serve ads across display ad networks.
